Hiring a Freelance Cannabis Writer Will Transform Your Business
You’re launching a cannabis venture, or maybe you’re already in the middle of one, and you’re looking for ways to attract new customers and keep returning ones interested. What do you do? If you’re wise about your time, money, and business plan, you’ll hire a freelance cannabis writer to take over the bulk of your writing tasks.
As someone who has worked exclusively as a freelance cannabis writer for several years, I can say with certainty that providing consistent content is the key to success for cannabusinesses.
I have talked about why cannabis marketing should center around content in the past. Here’s the gist of it: Social media is unreliable and posts and accounts are often taken down or shadowbanned. Plus, let’s be honest, there is a ridiculous number of cannabis brands out there. They’re all fighting for the same space on social media, making for an oversaturated rat race that rarely converts.
Why blogs for cannabis businesses are beneficial
How did you end up on this page? It’s likely that you typed in a query and something on my page answered that query.
Now translate it to the cannabis world. What is your target audience looking for? Answer relevant questions that your target audience would ask and keep them on your page with engaging content.
For example, if you have a dispensary in Seattle, you should be answering queries like “weed store Seattle” and “where to get weed in Seattle.”
Hire a freelance cannabis writer to do the work
There are endless benefits to hiring a freelance cannabis writer, and the biggest is that they take the heavy lifting off your plate. When I work with cannabis companies, I take the initiative to offer a content strategy, complete with a list of topics and keywords for the months to come so everyone is on the same page about what we are targeting. Then I write the blogs.
Notice how there is no effort on my client’s end here? It’s because cannabis business owners are business owners first. They are not meant to wear every hat the business requires.
It’s not uncommon for business owners to take on the blogging, social media, newsletters, and other content needs on their own. And it’s not uncommon for them to burn out soon after, either.
If you’re blogging without intent, you’re not going to see success. Don’t know how SEO works? Don’t know how to do keyword research? Forget starting a blog until you know those things. Otherwise, you’ll be posting into the void and wondering why everyone says it works when you yourself got no return.
Let a freelance cannabis writer do all of the work so you can actually focus on your other tasks.
Don’t believe me? Here are several reasons why:
Benefits of hiring a freelance cannabis writer
Writers who specialize in cannabis should fully understand compliance and the language that can and cannot be used in marketing materials. This means you don’t have to teach a random freelance writer how to write for the industry.
Cannabis writers are familiar with the ins and outs of the business and can add valuable insight and information to their blogs and articles.
Freelance cannabis writers understand how to target specific audiences and actually get their attention.
Your freelance writer can provide weekly blogs, articles, and other materials to promote across social channels and newsletters without you having to lift a finger.
The more optimized blogs you post, the better your chances of ranking for certain keywords.
Cannabis content provides crucial education that many new users find benefit in which can cause users to trust your brand and view you as an authority.
Stay on top of the competition with cannabis blogs. Check out some of your main competitors and major cannabis brands. Notice how many provide educational content to their readers?
Ready to transform your cannabis business?
Let me take your business venture to the next level with engaging, informative cannabis content. I offer content strategies to plan out your future posts, along with in-depth keyword research to ensure your blogs target the right audience.
Plus, I provide content for newsletters, website pages, product descriptions, and even social media captions. If you hire me to be your freelance cannabis writer, I can promise you won’t be wasting any time writing anymore.
What are you waiting for?
Send me a message today! macey@maceywolfer.com