So you’re looking to hire someone to take your content needs off your hands. Good choice. If you’re wondering where to find cannabis writers and don’t know where to look, you may end up back where you started, writing content when you should be focusing on other important tasks to help your company succeed.

The best way to find cannabis writers is to look for existing content you like and reaching out to the writer. You can also find cannabis writers on LinkedIn, through Google searches, or through freelance platforms like  Upwork or Fiverr. Keep in mind the freelance platforms often feature new writers with limited subject matter expertise, though there are always exceptions.

Hiring a freelancer cannabis writer who is not well-versed in the legal cannabis space can make your brand look less credible at best and can get you in serious trouble at worst.

Here's what you need to know about finding cannabis content writing services.

Why marijuana content writers are important for cannabis brands

Freelance cannabis writers understand compliance, the plant, and the industry

As a freelance cannabis writer, I’ve written for several legal states and they all have different requirements. For some of my clients, I can use certain words, whereas I have to avoid a long list of words for others to stay compliant.

If you hire a writer who does not know how to remain compliant in their writing, you can lose your social media accounts or even be faced with penalties for false claims.

Plus, marijuana content writers are well-versed in the industry and have extensive knowledge about the plant. At least, they should. I've been writing about cannabis for nearly a decade and I can say with certainty that I am a subject matter expert. I keep up with the news and follow the big conversations to stay well-informed and aware.

A quality cannabis writer will have the tools to cater to your audience

I write in a wide variety of brand voices every day. I’m used to switching my vocabulary, tone, and style to fit any client’s needs. This is often not the case when you pick up a random writer just looking to get some experience under their belt.

Freelance cannabis writers have done the work again and again. They know what kind of writing converts, and what falls flat. It’s a saturated market out there. You don’t want your content to get lost in the mix right from the start.

Many qualified freelance writers are good at SEO

You don’t want to spend your valuable time teaching people how to optimize pages for better search results. In fact, you may not even know how to do it yourself. You know who also typically doesn’t know? Random writers looking for experience. It takes a lot of time and hands-on work to understand the ins and outs of search engine optimization. It gets even more complicated when you are optimizing pages for a very popular industry that is still barred from using traditional ad methods.

I and other good freelance cannabis writers know how to optimize your blogs and articles so they will actually drive in more traffic. That’s what you’re paying for anyway, right? Don’t waste your time with blogs that just take up space on the page. Produce content that truly converts.

Let me give you a quick example. I've had this specific blog up for the last 6 months or so. I just recently checked on the Google Search Console insights and discovered I'm getting impressions for "marijuana content writer" even though I strictly use cannabis in my other writings. Notice how I edited one of my headlines to say "marijuana content writer" instead of cannabis to capture more results? That's the kind of expertise that can make a world of a difference for your cannabis brand.

Different cannabis content writing services

Cannabis writers span a lot of different topics and expertises. Don't assume because someone writes really good strain reviews they'll be an expert in policy. Likewise, don't expect someone who writes about policy to write a killer lifestyle blog about gravity bongs.

But some cannabis writers do wear many hats. For example, I have written about brands and founders, policy and regulations, layman's breakdowns of scientific studies, and beyond. While I wear many hats and have a range of expertise in the cannabis space, I am transparent with my clients about the kind of writing I can and can't do. For example, I can't write in-depth about molecules or intense legal jargon, though I am happy to do a layman's version for the general public.

The cannabis business writer

These writers focus on the business side of cannabis. I've done a lot of this work as the former assistant editor of a trade magazine where I interviewed founders and wrote news about the business side of cannabis. These writers deeply understand business in general, but also have a deep knowledge of the industry that allows them to break down complex concepts.

Cannabis business writers have a knack for compelling stories and an understanding of the pain points industry players experience.

Cannabis SEO content writer

Cannabis SEO content writers often write blogs and other web content for dispensaries, brands, farms, and more. I have written hundreds of blogs for dispensaries and other cannabis brands with a deep emphasis on SEO and education.

SEO cannabis content writers understand the industry, the consumers, and the products. Better yet, they deeply understand the relationship between all parts.

Cannabis news writers

Cannabis news writers keep a close watch on the latest legal challenges, policy changes, and company updates. These can range from consumer-centric updates to thorough, industry-forward reporting. 

Cannabis medical and science writers

While I've done plenty of layman's versions for the general public, some cannabis science and medical writers have credentials in the medical or scientific fields and can write on complex subject matter meant for other experts and researchers. 

Where to find freelance cannabis writers

Occasionally, will find a gem of a writer on job boards. But my best advice is to find someone with a professional website that showcases their portfolio and previous work.

Google searches for cannabis writers are often the best starting point. Or, you can get connected with a marketing agency. If you’re looking to avoid the agencies and just have a contractor who has your back, the best way to find freelance writers is to look for them on Google and to reach out to writers you like. If you see an article you find useful, find the author and see if they are available.

Or…since you’re already here…Send me an email at macey@maceywolfer.com or visit my contact page today! I am excited to learn about your goals and help you achieve them.

Don’t think you need to hire a freelance cannabis writer? Read more about why hiring a freelance cannabis writer will transform your business and see if you still feel the same!