The pendulum is slowly swinging back around as more businesses realize that AI content for health and wellness brands doesn’t cut it. Search engines want experience, expertise, authority, and trustworthiness. The right freelance health and wellness writers can bring a mix of SEO expertise, awareness of Your Money or Your Life (YMYL) standards, and well-written and valuable content with a unique twist.

To find health and wellness writers for your brand, search for industry-specific keywords, check out LinkedIn profiles, and consider freelance boards. Make sure to vet your writer for expertise and knowledge of best practices, too. 

From cannabis content writers to ketamine clinic marketing materials, I’ll lay out how to find the right freelance writer for your health and wellness brand. 

Find freelance health and wellness writers with keywords

One of the best ways to find quality freelance writers in your industry is to simply search for them. Those who are actively marketing their services and showing up in search results already know how to write engaging SEO content that ranks. Use that to your advantage. 

For example, you might search “freelance med spa writer” if you’re looking for someone to write quality articles about different treatments offered at your clinic. Or maybe you’re seeking someone to write blogs about different supplements your company offers. In that case, you might search “freelance supplements writer” or similar variations. 

Keep in mind that Google search has evolved significantly in recent years. You might have to scroll a little further and filter through unrelated pieces before finding a good fit. Try using quotation marks if you’re getting a lot of non-related links. Or, add “for hire” to your query to see if you can narrow it down. 

Once you’ve found some writers who fit the bill, be sure to check their recent work. Are they posting blogs or portfolio pieces that ensure they’re still active and looking for work? And if they are, do you like their writing style?

From there, you can reach out and get the conversation started. 

Find freelance wellness writers on LinkedIn 

LinkedIn is a wonderful place to search for active freelance health and wellness writers in 2026. The platform makes it easy to simply search for industry keywords and receive a list of relevant profiles, posts, groups, and more. 

If you’re searching for wellness writers on LinkedIn, you might notice that the first people results are often writers in full-time roles or large businesses with significant reach. While you can certainly scroll through these profiles to find a good match, you may have better luck examining recent posts. 

Try searching for health and wellness writers and looking at recent posts that populate. Often, this brings up recent industry insights or experiences shared by freelance writers in your market. From there, you can look at their profile and see if they appear to be a good match. 

Be sure to vet their work, too. Do they have published articles on their page? Are they actively working in the space? And more importantly, do you like their writing style?

From there, you can send a connection request, send a DM, or look for their email to reach out. 

Find freelance health writers on freelance boards, carefully

I don’t often recommend finding freelance health writers on writing boards, but it can sometimes prove useful. The reason I generally advise against using these boards to find writers is simple: they’re often oversaturated with generalist writers looking to jumpstart their career. 

Of course, there’s nothing wrong with early career writers looking for their next role. But in the highly regulated health and wellness space, hiring a freelance writer without a specific niche can sometimes lead to overly generic, non-specialized content. 

However, if you’re just getting started or have a restricted budget, you may find a quality writer who just needs that first role to jumpstart their future. If you can tell they are a quality writer and can take feedback well, it may prove useful to work together. 

Expert freelance wellness writers can be found on these boards, too. You just need to look carefully and use keywords to find the exact writer you’re looking for. 

As a personal anecdote, I don’t spend time searching freelance writer boards for work. But I used to, and it was an instrumental part of starting my career. I still maintain a freelance cannabis writer profile on a major writing board. Because my profile is highly specialized, has many 5-star reviews, and includes a portfolio of samples, I regularly receive inquiries from businesses seeking an expert in the cannabis content space. 

Keep in mind that these boards generally keep a portion of the freelancer’s pay, though. If you’re able to find their contact information outside of the freelance board you’re looking at, they may be more likely to want to work with you because they can keep 100% of their income from the job. 

FAQ for finding freelance wellness writers 

Now that we’ve covered the main ways to find freelance health and wellness writers, let’s get into common questions:

Can I hire any freelance writer for my wellness company?

It’s generally a better idea to work with a specialist who knows the space. Generalist writers aren’t always aware of the right tone and messaging to include in their materials, nor are they well-versed in YMYL best practices that prevent your site from getting flagged or hit with penalties. 

Why do health and wellness brands need blogs and content marketing?

Whether it’s a med spa business, a ketamine clinic, a supplements brand, a cannabis company, or any other wellness-adjacent business, one thing is certain: you’re working within a highly saturated and highly regulated space. 

To stand out above the competition and drive organic traffic to your website, you need to have a library of genuinely useful content. A good wellness blog strategy includes a mix of high-intent targeting, local targeting, and educational content. This brings in a balance of traffic from all stages of the funnel, allowing you to build a reputation as an authority in the space. 

Why do ketamine clinics need blogs and content marketing?

Therapeutic ketamine is a powerful tool for many people, but there’s still a lot of questions about how it works and who makes a good candidate for treatment. These questions provide an excellent opportunity to direct people searching for answers to your site. 

Questions like “how long do ketamine therapy results last” or “can I drive after ketamine therapy” can be answered with a blog on your site. Well-written and researched content optimized for search can eventually lead readers to your website when they search for information about the exact services you offer. 

Why do cannabis companies need blogs and content marketing?

Just like the above example, cannabis companies have a unique opportunity to answer key questions about an ever-growing industry. You can put your brand in front of the right audience by simply answering questions they’re Googling. 

I have written content for cannabis dispensaries, farms, tech companies, and publications throughout the last eight years or so. It’s clear that the businesses who invest in quality content are the ones who drive the most traffic and results. 

Why do med spas need blogs and content marketing?

Despite many businesses offering safe and quality services, trustworthy med spas need to distinguish themselves from the growing risk of unlicensed and unregistered businesses in the space. 

By providing a resource library of educational content, med spas can assert their role as a safe, trustworthy authority in the space. With the right freelance writer, med spa blogs can serve as a powerful lead generation tool through well-written, well-researched, and valuable content. 

Why do telehealth brands need blogs and content marketing?

Telehealth companies are changing the game for many patients, but they need to make their role as a trustworthy authority in the space very clear. People are rightfully hesitant about putting their health in the hands of random brands, so it’s up to the business to make a point of differentiating their brand. 

Telehealth blogs can go a long way by providing targeted educational content on the exact conditions and health concerns the company serves. It’s crucial to work with a qualified health and wellness writer who knows how to avoid making health claims, though. 

Oh look, a freelance wellness writer for hire

If you’re not in the mood to scour the internet for a freelance health and wellness writer, I have you covered. With nearly a decade of experience in highly regulated spaces, I know how to write wellness SEO blogs that convert and drive real traffic to your site. 

Reach out today to see how we can work together.