If you’re looking to grow your wellness brand, you’re likely looking to connect with the right decision makers. Like it or not, they’re on LinkedIn. While it may feel like your LinkedIn posts go into the void, a solid strategy can get your company in front of key decision makers and keep you at the front of their minds for future opportunities. 

Wellness brand founders should post on LinkedIn to build authority and recognition in the space, create repetition with their brand’s presence, stay ahead of trending topics and conversations, and ultimately drive better relationships and opportunities. 

The benefits of posting on LinkedIn for wellness brands

Employee content has become a popular tool for brands to drive awareness and engagement across LinkedIn and other platforms. This trend will likely continue to grow as more people turn away from corporate social media profiles in favor of real humans. 

LinkedIn offers a great opportunity for founders and executives to leverage this personal-brand approach. You can get your thoughts in front of thousands of users by simply crafting well-written, engaging content that actually makes readers think. 

People trust humans more than brands. When a brand page posts insights and engaging content, it’s obvious that their main goal is to get their business in front of others and make more money. 

But when executives post, there’s a name and a face attached to the information. People might tune in simply because they know who it’s coming from and can see that the person has expertise in the space. Sure, their goals might be the same, but the approach is vastly different and drives something much more valuable: relationships. 

Relationships are key to wellness brand success

Having written for the cannabis industry the last decade or so, I’ve learned first-hand that relationships are key to success. I’ve certainly landed roles through cold outreach and applying to open positions, but my best success has come from people I’ve personally met or connected with online – mainly through LinkedIn. 

It’s easy to see why. A random person offering writing services isn’t as compelling as a name, face, and real human thoughts and conversation that stick in people’s minds. 

The same goes for any wellness brand. While LinkedIn might not be the place to target your consumers, it’s a great place to secure partnerships and mutually beneficial relationships that can grow your business.

When you write from your perspective and claim your thoughts and insights, you’re presenting an image of authority and credibility to your network. That can go far when it comes to taking the next steps for growth. 

How to grow your wellness brand with LinkedIn founder posting

First, you’ll need to either have good writing chops yourself or find a LinkedIn executive ghostwriter who can convert your expertise into natural, engaging LinkedIn content. 

Then you’ll want to come up with a natural posting frequency that you can stick to. Don’t promise you’ll write five posts a week if you’re going to burn out on the third day and give up altogether. Aim for one or two posts a week to get started as you naturally grow your network. 

Here are some tips writing wellness founder content for Linkedin:

Leverage unique insights

LinkedIn is a saturated space with a lot of people competing for the same audience. Stand out by avoiding generics and leveraging your unique perspective. 

For example:

• If you’re growing your cannabis brand through executive leadership on LinkedIn, share some insights you’ve noticed this week. 
• “We received an influx of orders for a specific product recently, and it got me thinking about shifting consumer habits…” Use real numbers and data when possible. 
• If you’re looking to grow your telehealth brand through LinkedIn founder posts, share some of the biggest hurdles you’ve faced and how you’ve overcome them recently. 
• “As someone running a women’s health brand, it’s important to be honest with myself about my own needs. While I’ve continued to push and push to grow [brand] to what it is, I realized I was showing signs of burnout this week. So I took two days off. Here’s what I learned…”
• Growing a ketamine clinic through executive leadership on LinkedIn?
• “Winter is a rough time for mental health, as evidenced by the 23% spike in consultations we’ve had when compared to our summer numbers. As providers of mental health support, here are some ways to keep your mental health in check this season…”

Don’t be corny 

There was a time when the corniest LinkedIn posts would do numbers on LinkedIn. I don’t miss it. 

While the platform is still inundated with corny posts, most rational decision makers are ignoring the fluffy noise. No one wants to read cornball content with no actual insights or value. It reads as if you actually have nothing to say. 

While this may just be a personal preference, I’d suggest against any “hot take” type posts unless it’s really a controversial, hot take that could drive enlightening conversations. Most “hot takes” are just fluff from people trying to capture attention click-bait style. 

Avoid AI posts

Using AI to write your LinkedIn posts can do more damage than good. Not only does it signal that you can’t actually come up with your own insights or knowledge, but it shows that you are fond of cutting corners and don’t care about delivering excellence. These are bad features in a potential business partner. 

Posts with real insights and perspectives tend to perform better and build real connections that last. 

Engage with others

Don’t expect to get comments and shares on every post if you don’t engage with others in the same space. Make it a practice to comment on posts from other experts in your industry. 

Not only will this help with overall growth, but it will encourage others to engage with your content and keep the good will going. 

How to find LinkedIn ghostwriter for wellness brands

The best way to find a ghostwriter for your LinkedIn founder content is to look for freelance wellness writers with a writing style you enjoy. 

Take a look at people who produce SEO wellness content for a living, as they tend to have a good understanding of the ins and outs of the industry. 

But you don’t want to work with anyone who says yes to your offer. Make sure you find a wellness writer with a deep understanding of executive leadership and founder storytelling to ensure they can write captivating content that actually drives growth. 

Oh look, I’m right here. Send me a message today so we can discuss your LinkedIn ghostwriting needs.