After several years of freelance writing blogs, articles, emails, and other content, I was surprised to find out just how much I enjoy writing business features and profiles. Business features don’t have to be boring and corporate. They can bring to life parts of your company that never get a chance to shine while actually engaging readers – both in your industry and those who enjoy a good story. If you’re looking to hire a business feature writer, you’ll need to make sure you find someone who can turn an everyday story into something with life. Here’s what makes a good business features writer.
What is a business feature writer?
Business features writers wear multiple hats. They write engaging, in-depth stories either on one zoomed in aspect of a company, or the company’s story as a whole. Business profile writers combine investigative skills, interview skills, and storytelling to create compelling stories that end up in industry magazines, newspapers, or websites.
Business feature writer examples
When I was the
assistant editor of a national cannabis industry publication, I wrote many profiles on businesses, executives, and organizations. These feature stories typically followed research, an interview, follow-up research, and a thorough writing process.
Since then, I have continued to write business features on a variety of industry professionals.
Here are a couple examples:
Why Women Are the Power Players in Cannabis – As Consumers and Entrepreneurs:
In this business profile, I interviewed several powerful women in the cannabis industry to see how they run their business, get insights into their philosophy, and understand them better as humans and business operators. The final result is a cohesive narrative that examines how and why women are such effective leaders in this space.
Rooted in Resilience: Inside Little Beach Harvest:
In this business feature, I interviewed the people behind Little Beach Harvest, an Indigenous-run cannabis company in the present-day Hamptoms. As a cannabis writer with a focus on Indigenous stories, this was an especially meaningful story to write. I tapped into the history of the space, the history of the people, and the effects that have rippled into the present-day business operations.
Why hire a business features writer?
You might not think a business profile writer is helpful for your company because you aren’t running a publication. But that couldn’t be further from the truth. While a business feature writer can certainly provide an excellent narrative for your company or executives in print, they can also prove useful internally, too.
How business profile writers can benefit a company
Business profile writers know how to find the compelling aspect of otherwise boring stories. (Sorry, but most readers aren’t fascinated by a founder’s love for entrepreneurship or commitment to success.) Feature writers know how to tap into the heart and soul of a business and its people to tell stories that genuinely resonate with the right audience.
Feature writers make excellent case study writers. They can pull the most important parts of business operations and weave them together through compelling narratives. Well-written case studies can demonstrate value and set your business apart from the others in the mix.
Business feature writers also make fantastic executive ghostwriters. They can produce compelling op-eds, expert commentary, and even LinkedIn posts that don’t read like generic marketing fluff.
Profile writers also know how to convert SEO content into solid narrative flows. They don’t just keyword stuff or write
SEO blogs for the sake of getting clicks. Business writers can incorporate SEO keywords and best practices into already solid writing.
In addition, business feature writers know how to create brand storytelling campaigns that feel natural and non-salesy. They can subtly position your company as credible leaders without ever sounding like that’s the goal.
How to hire a business features writer
If you’re looking for a business features writer for hire, you’ll find them across Google searches, LinkedIn, and content writer platforms. The best feature writers will have vast experience, a strong online presence, and a genuine interest in finding the most compelling aspects of your brand’s story.
As a freelance feature writer, I’m happy to help get these stories out into the world.
Contact me today to find out more!
